All-in Diversity Project
Christina has over 25 years’ experience in the betting, and gambling industry, 15 at director level and above. Starting out in the pre-dotcom era, she has a career spanning land, internet and mobile, covering all aspects of gaming operations, holding senior roles with some of the world’s best known brands (incl. William Hill and Virgin) responsible for managing multiple business disciplines, functions and teams across a range of channels, products and customers, including regulatory compliance and money laundering.
“All-in is not about banging drums and waving flags. It is understanding that the world around us is changing, and that unless we as an industry start to accept and embrace those changes today, we will cease to hold any attraction or relevance, for the employees or the customers, of tomorrow.”
Kelly Kehn has been in iGaming senior management since 2012. She’s led teams and brands through regulatory changes, migrations and rebrands as well as held leadership roles in marketing, operations, management and sales. In 2016 she formed Kelly A. Kehn Consulting Ltd., a consulting firm dedicated to helping companies grow their business and improve corporate governance through recruitment, retention, mentorship and empowerment of women. Her mission is to demonstrate to corporations the invaluable benefit of gender diversity through measurable results and revenue growth.
“All-In means laying it all on the table to win the pot. If we can change the landscape of this sector, if we can shift the paradigm for diversity and inclusion in betting and gambling, we all win.”
All-in Diversity Project
Our Advisory Board
Richard Schuetz was appointed as the Executive Director of the Bermuda Casino Gaming Commission on September 1, 2015, following a four-year engagement as a commissioner for the California Gambling Control Commission. Prior to this, Richard has served in positions ranging from blackjack & dice dealer, to Executive Vice President, to President & CEO of casino resorts in numerous jurisdictions.
Jan Jones Blackhurst
Jan Jones Blackhurst is a long-time political and business leader where she spent most of the 1990s as the first woman mayor and one of the most popular mayors in Las Vegas’ history. She then joined Caesars Ent., where she and her teams developed the industry’s first Responsible Gaming practices and are creating a diverse and inclusive workplace, advancing environmental stewardship and advocating for important social issues. With Jan’s guidance, Caesars Entertainment has earned a 100% perfect score in the Human Rights Campaign Corporate Equality Index for nine consecutive years. She speaks extensively at many universities and helped establish the International Gaming Institution Center of Excellence at UNLV.
After co-founding the award winning mobile-first betting app Bookee two years ago, Adam Wilson now focuses on the product and business development areas of the fast-moving start up.
Tracy Damestani is the Chief Executive for the National Casino Forum (NCF) the sole trade association for land based casinos in the UK. Responsible for responding to UK and EU Government departments and regulatory bodies on casino gambling related issues. Tracy was recently elected to Vice-Chair of the European Casino Association (ECA) which represents 900 casinos and over 70,000 employees across 24 countries in Europe. She recently assisted ESCO at the EU Commission on developing a database for transversal skills for gambling and other industries.
Tracy previously worked in corporate finance and operations for HSBC. She is a qualified teacher & fluent in Spanish & Farsi.