Addison Global, the Creators of MoPlay, Commits to Diversity from Day 1 as a Founding Member of All-in Diversity Project

13th July 2018

FOR IMMEDIATE RELEASE: The All-In Diversity Project is delighted to announce its latest Founding Member, Addison Global, the Creators of MoPlay, Gibraltar’s newest gaming operator and the industry’s latest mobile focused sports book.

Diversity & Inclusion is a topic that is becoming more and more important for every industry, including betting and gaming, and new businesses and forward thinking operators are leading the way by putting it at the forefront of their strategic decisions. Nowhere is this more important than in one of the sector’s leading jurisdictions, Gibraltar, where recruitment of top talent is paramount.

Addison Global is taking a lead in changing the way gaming values talent,  putting Diversity and Inclusion at the heart of everything they do from the outset.

“We couldn’t be more proud to welcome Addison Global to our Founding Membership,” says Kelly Kehn, Co-Founder of All-in Diversity Project. “Having them lead with D&I as part of their overall launch as well as leading the conversation in one of the world’s more prominent gaming jurisdictions is about as impactful as it gets. We look forward to the progress they will be a part of.”

Tina Thakor-Rankin, also Co-Founder of All-in Diversity Project added, “We’re really excited to have Addison Global on board. Gibraltar is one of the world’s key hub jurisdictions, home to some of the world’s biggest brands and sportsbooks – a vertical closely associated with traditional views and perceptions of what employees and customers look like. To have Addison Global join us not as a start-up, but as a challenger brand established by some of the leading figures in the industry, hopefully sends a positive message to the world and helps push traditional perceptions of sports-betting and sportsbooks into the 21st century”.

Juergen Reutter, the CEO of Addison Global, commented: “the All-in Diversity Project’s vision and objectives are entirely aligned with our own. Attracting the industry’s top talent to join a challenger brand takes a very particular and special culture. We are building our business from the ground up, and by putting diversity and inclusion at the forefront of our identity, we believe it can be a key differentiator for Addison Global in the industry. This approach will also serve as an enabler for the growth and expansion of our global operations – a truly international business can only be mastered with a truly international and diverse team.”

“Given we are a new business, the core values of diversity and inclusion formed an essential part of our foundational matrix from day one,” added Nyreen Llamas, Chief Strategy Officer of Addison Global.  “We don’t need to resolve any legacy issues arising from a lack of diversity, instead we will ensure such values are entrenched for our future growth as a business. I am looking forward, together with our team, to being a part of the founding membership group, as we commit to supporting the work of All-in Diversity Project and all that it represents.”

As a Founding Member of All-in Diversity Project, Addison Global, the creators of MoPlay, will be part of the global leadership group that works to set best practices for the industry in terms of Diversity, Inclusion and Workplace Equality.

 ** There is a video to accompany this release that can be found on our YouTube Channel as well as on the home page of All-in Diversity Project. **

About AIDP

The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion. We collect data through employee surveys and the All-Index — a standard index which is set to be the definitive benchmarking tool for the gambling industry to measure progress towards inclusion in the workplace. Our vision is to shift the paradigm for inclusion through transparency, measurability and actionable tactics. More information can be found at or by emailing

About Addison Global

Addison Global Limited, the creators of MoPlay, are a mobile led, gambling operation licensed by the Gibraltar Licensing Authority and the GB Gambling Commission.   More information can be found at .