YGAM joins forces with All-In Diversity Project

Youth Gaming Specialist Joins Industry-led Initiative

LONDON—July 5, 2018 – The All-in Diversity Project, an industry-driven initiative that aims to benchmark diversity, equality and inclusion in the global gaming sector, is proud to welcome YGAM, one of the world’s foremost charities focusing on education, awareness and the prevention of gaming related harm amongst young people.

Lee Willows, YGAM Chief Executive says “At YGAM we are continually seeking to further strengthen our foundations and learning and so are delighted to join the All-in Diversity Project as a Strategic Partner. I absolutely love the passion and commitment of Tina & Kelly as they champion this important topic. Through YGAM’s trading subsidiary, YGAM Innovation Limited, we are working collaboratively with the gaming industry to launch a specific gaming employer-led apprenticeship standard for those whom want to join the industry via a funded apprenticeship route.  By aligning our brand with the All-in Diversity project sends a strong message to potential future apprentices. In addition, I hope both our charity and trading subsidiary can contribute too and learn from the vast amount of resources that the All-in Diversity project are gathering to help us champion diversity both within our organisations and more broadly”.

Co-Founder Christina Thakor-Rankin had this to say about their latest tie-up. “The pressure on kids growing up in today’s digital globally connected world to fit in is enormous. For the most part these global trends are generally innocent and largely harmless such as Pokemon, or Flossing. Sometimes though, what seems like an innocent activity, such as playing video games can have a darker adult side. The increasingly blurred lines between gaming and gambling (loot boxes, skins, esports and skill) together with the ease of access and pressure to participate makes it more important than ever that we start the education process as early as possible. As these are global activities involving kids and young people from all over the world with differing cultures, religions, socio-economic backgrounds and reasons for participation – it follows that any awareness or support initiative needs to reflect this diversity to be truly effective. With YGAM on board, and working with other similar organisations around the world, we can now really start to explore the role of diversity in raising awareness and limiting harm within children and young people right across the world”

Says Co-Founder of All-in Diversity Project, Kelly Kehn “This partnership continues to stress how important industry collaboration is to solving our toughest problems — protection and image. Having YGAM as a strategic partner means that we can continue to focus on the importance of people overall to the health and sustainability of our industry”

The All-in Diversity Project recently launched its website and social media campaign and is now registering participants for the All-Index survey. More information can be found at allindiversityproject.com or by emailing info@allindiversityproject.com.





YGAM is a UK-Registered Charity which building digital resilience in young people, students and vulnerable adults. The charities social purpose is to inform, educate and safeguard young people against problematic gambling and social gaming. YGAM’s impact contributes to the UK’s National Responsible Gambling Strategy, which is led by the Responsible Gambling Strategy Board and the charities work was cited in the annual update to this strategy in May 2018.

YGAM has two principle products. The first is an accredited workshop where the charity trains and certify teachers, youth workers, community mental health colleagues, prison & probation colleagues and community volunteers to deliver the YGAM gambling & gaming-related harm prevention programme to young people and students.  The second product is university based, where the charity works in partnership with universities to train year two & three students to become YGAM Peer Mentors. Trained Peer Mentors are then employed part-time to deliver a range of gambling & gaming-related harm prevention programmes and awareness campaigns within their universities and local communities using our educational resources.

The YGAM programme and our resources have been accredited and quality-assured by the Ofqual approved Awarding Body Pearson & ASDAN and are quality-assured by the PSHE Association. In addition, we have achieved the prestigious Pearson Assured quality-standard for the content and educational rigour of our education resources. YGAM’s programmes have been evaluated by City, University of London & University of East London and we are proudly an accredited Investors in People employer. Finally, YGAM is regulated by the UK Charity Commission and the UK Fundraising Regulator. No other education programme globally has such robust foundations.



The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion. We collect data through employee surveys and the All-Index — a standard index which is set to be the definitive benchmarking tool for the gambling industry to measure progress towards inclusion in the workplace. Our vision is to shift the paradigm for inclusion through transparency, measurability and actionable tactics. All-in Diversity Project has launched its website and social media campaign and is now registering participants for the All-Index survey. More information can be found at allindiversityproject.comor by emailing info@allindiversityproject.com.


Media Contacts:

All-in Diversity Project

Kelly Kehn

+44 7449861900