In their 10th year and on the day they host their AGM at Ascot Racecourse we are delighted to announce that Women in Racing has become the latest strategic partner to join forces with the AIDP.

LONDON – May 10, 2019 – The All-in Diversity Project, an industry-driven initiative that aims to benchmark diversity, equality and inclusion in the gaming and betting industry, is delighted to announce their latest strategic partnership with Women in Racing.

Set up as an independent organisation with over 200 members, Women in Racing’s mission is to develop the profile of women in the sport of horseracing. They effectively campaign to encourage senior appointments across the industry, to attract more women into racing and to promote and enhance the reputation of the sport as a sector in which to build a career.

The All-in Diversity Project’s mission to be the central global resource for all things relating to diversity and equality – working together to create tools such as knowledge bases, workplace tool-kits, training initiatives, learning exchanges, interactive events and to support long-term impactful change across the industry.

The latest partnership with Women in Racing allows for both parties to learn and support each other’s objectives given the synergies across the horseracing and betting industries; to raise the profile of women in senior positions within the industry; to encourage more women to be appointed to senior roles; to continue to make sure that such opportunities are available and visible; and to celebrate success.

‘We are proud to align the All-in Diversity Project with Women in Racing for many reasons. Both organisations support data and research to solve problems and believe we can learn from each other. Additionally, betting is inherently a part of racing and we can improve our products and how we market to and acquire a new and diverse customer base when we can collaborate. Working together is better for both industries,” says co-founder Kelly Kehn.

Women in Racing’s Deputy Chair Tallulah Lewis added: “Women in Racing is delighted to partner with the All-in Diversity Project which is taking a pioneering approach to improving the data available on diversity, and in particular progressing the discussion and debate about gender equality. Through collaboration and supporting each other we want to ensure there is clear visibility of the issues and that progress is made in both the betting and horseracing industries.”


Women in Racing is a network aiming to develop the profile of women within horseracing and provide support to women wishing to secure appointments from grassroots through to senior and board level in the sport. Its objectives also include attracting more women into horseracing, strengthening connections, collaborating on approaches to help promote the health of the sport and to enhance its reputation as an attractive sector in which to build a career.

Since it was founded in 2009, it has achieved significant milestones including a successful mentoring scheme and a Bursary fund alongside a busy calendar of educational and social events.  Membership costs £25/year.


The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion. We collect data through employee surveys and the All-Index — a standard index which is set to be the definitive benchmarking tool for the gambling industry to measure progress towards inclusion in the workplace. Our vision is to shift the paradigm for inclusion through transparency, measurability and actionable tactics. More information can be found at or by emailing

All media inquiries should be directed to or via any of the phone numbers listed below.

Christina Thakor-Rankin: +44 07790 018935

Tallulah Lewis

07919 488 666