LONDON – February 16, 2021 – The All-in Diversity Project, an industry-driven initiative that aims to benchmark diversity, equality and inclusion in the global betting and gaming sector, is proud to welcome one of the world’s leading associations as a Strategic Partner.

The International Betting Integrity Association (IBIA), a global organization working with industry, sport and law enforcement to keep sport free from match-fixing and betting corruption, is  expanding its network to meet the challenges of a changing world of customers and products and the increasing spotlight on equality issues within the world of sport  through its new partnership with the All-In Diversity Project.  

The partnership will bring together the world of sports integrity and Diversity, Equality and Inclusion to help foster a forward thinking, more sustainable approach to the industry. 

Khalid Ali, CEO of IBIA said:  “The demographics of sports betting is changing and, as an industry, we need to be aware of the opportunities and challenges this presents. The collaboration with the All-in Diversity Project has two main objectives; the first is to promote diversity within the betting industry; the second is to understand how the wealth inequality in women’s sports could lead to integrity concerns. By working together, we hope to tackle these issues through a series of events and studies that we have planned for the next few years”.

“Having the IBIA support the All-in Diversity Project is a huge leap forward for us. Collaborating with standard setting global organisations such as IBIA means we can accelerate progress and engage with a wider audience to address some of the challenges faced by  sports and sports betting – from the hidden impact of inequality on integrity, to the more obvious issues related to gender and race within the entire sports and betting ecosystem by sharing data, resources and experience and developing tools that work. We are thrilled to have them as a partner,” says Kelly Kehn, Co-Founder of the All-In Diversity Project. 

ABOUT THE INTERNATIONAL BETTING INTEGRITY ASSOCIATION

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. Our members share a common goal of combating betting corruption to protect the integrity of sport and their businesses. Established in 2005 and formerly known as ESSA, we are a not for profit association whose members include many of the world’s largest regulated betting operators, active across six continents. Members undergo a rigorous due diligence process and must adhere to our code of conduct committing them to responsible betting practices. 

The International Betting Integrity Association’s Monitoring & Alert Platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The bespoke system tracks transactional activity linked to individual consumer accounts, clearly distinguishing it from commercial monitoring systems focused on simple odds movements. The association has longstanding information sharing partnerships with leading sports bodies including FIFA, UEFA, the TIU and the IOC and many gambling regulators to utilise this data and prosecute corruption. The association maintains a policy of transparency and publishes quarterly integrity reports analysing activity reported on the Platform.

ABOUT ALL-IN DIVERSITY PROJECT

The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion. We collect data through employee surveys and the All-Index — a standard index which is set to be the definitive benchmarking tool to measure progress towards inclusion in the workplace. Our vision is to shift the paradigm for inclusion through transparency, measurability and actionable tactics. More information can be found at allindiversityproject.com or by emailing info@allindiversityproject.com.

Media Contacts:

All-in Diversity Project

Kelly Kehn

+44 7449861900

info@allindiversityproject.com