Back for its second year, #OpenDoors will include a social media effort that coincides with the launch of scholarship fund supporting UNLV’s International Gaming Institute’s  Executive Development Programme


LONDON – February 17, 2021 – The All-in Diversity Project, an industry-driven initiative supporting diversity, equality and inclusion in business, launches it’s #OpenDoors 2021 social media campaign on Wednesday, February 17th. 

Spanning both Black History Month and International Women’s Day, the  #OpenDoors social media campaign is a simple idea designed to raise awareness of how others affect our professional development and recognise the fact that people do not progress in their careers without the help of someone along the way. The campaign asks contributors to thank someone who opened a door for them, and then pledge to pay it forward and hold the door open for someone else.. 

This year we’re taking it a step further by creating a scholarship fund to  support aspiring leaders from under-represented groups. All-in Diversity Project has set a 2021 goal to raise enough to be able to fund at least 2 scholarships for UNLV International Gaming Institute and UNR College of Business and Extended Studies’ Executive Development Programme (EDP).  

So far, the campaign has commitments from corporate sponsors including: Penn National Gaming, Hero Gaming, Interactive Gaming Group, Insight Global, Playtech, Pronet Gaming, and Facebook Gaming. Individuals as well as businesses are invited to contribute to the fund and any business committing over $1000 will be listed as a corporate sponsor. Donations can be made via Gofundme here:

“The idea behind #OpenDoors is simple,” says Kelly Kehn, Co-Founder of All-in Diversity Project. “If we really want to progress and be a more diverse and inclusive industry, we need to recognise that we did not get to where we are in our career without the help of someone along the way. By celebrating someone who supported your career, you are also pledging that you are willing to hold the door open for someone else who might need it. Donations to the scholarship fund are a true action where we can hold the door open for the future leaders of our industry.”

“The Executive Development Programme is such a wonderful fit and beneficiary for the #OpenDoors campaign,” says Holly Gagnon, Distinguished Fellow, Executive Development, at UNLV International Gaming Institute and Co-Moderator of the 2020 EDP Programme. “This is about creating opportunities and better leadership through industry collaboration.”

The industry is being asked to also join and share the idea with their colleagues and individuals are encouraged to engage their entire team or office in the campaign using the hashtag #OpenDoors. More information can be found at, by emailing  and on our social media pages


The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion. We collect data through employee surveys and the All-Index — a standard index which is set to be the definitive benchmarking tool for the gambling industry to measure progress towards inclusion in the workplace. Our vision is to shift the paradigm for inclusion through transparency, measurability and actionable tactics. More information can be found at or by emailing


The only program of its kind in the world, the Executive Development Program is a week-long intensive course examining key issues in the gaming industry: sustaining competitive advantage, responding to political uncertainties, managing organizational change, developing strategic alliances and adapting to the rules of a new playing field in the continually evolving gaming industry. EDP is taught by industry experts who teach participants to adapt to challenges and opportunities in their gaming organizations. In the past 30 years, the program has graduated more than 1,500 executives and senior managers from gaming companies and regulatory agencies worldwide. Visit for more information.

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