Christina has over 25 years’ experience in the betting, and gambling industry, 15 at director level and above. Starting out in the pre-dotcom era, she has a career spanning land, internet and mobile, covering all aspects of gaming operations, holding senior roles with some of the world’s best known brands (incl. William Hill and Virgin) responsible for managing multiple business disciplines, functions and teams across a range of channels, products and customers, including regulatory compliance and money laundering.
“All-in is not about banging drums and waving flags. It is understanding that the world around us is changing and that unless we as an industry start to accept and embrace those changes today, we will cease to hold any attraction or relevance, for the employees or the customers, of tomorrow.”